Developed the brand voice and tone with co-founder Renata Black, and work closely with the EBY team to write and edit all brand copy, including website, social media, newsletter, and customer service responses.
Developed the tagline, romance copy, and product copy for 20 pop-ups for the Father's Day Gift Guide. Additionally, developed banner copy for multiple select promotions.
In this 10-part video series, I interviewed all ten 2016 CFDA/Vogue Fashion Fund finalists about their Intel Design Challenge and the impact of technology in fashion. I conducted each interview, edited each transcript, and worked with Intel and the Vogue Studio to create an impactful story.
Developed the concept and script for all four social videos promoting Tommy Hilfiger's seasonless collection and his collaboration with model Gigi Hadid. Featured on Snapchat & Instagram.
Consulted as a creative director in collaboration with COVERGIRL and the team at Good Great Grand. Gave direction on bloggers' hair styles and wardrobe, provided makeup tips and tricks, and edited final tutorial copy for accuracy and consistency.
To promote the new Surface Pro 4 Signature Type Cover in gray Alcantara fabric, Vogue Studio coordinated with noteworthy influencers to promote the stylish feature. Here I developed web copy introducing each influencer in a voice to align with both the Vogue and Microsoft brands.
Interviewed high-profile blogger Chriselle Lim and worked with director Marilou Daubé on audio edits to create a cohesive story that would be brand-right for both Vogue & Pandora.
Conducted the on-camera interview with DJ and fashion influencer Atlanta de Cadenet Taylor. Directed by Trevor Owsley.
Conducted the on-camera interview with The Misshapes DJ and social figure Leigh Lezark. Directed by Marilou Daubé.